New York Times Paywall: Will it Work?

by on Saturday, March 26th, 2011 | No Comments

Transcript by www.newsy.com BY JENNIFER MECKLES You're watching multisource tech video news analysis from Newsy. We all knew it would happen eventually -- but now its official. The New York Times will begin charging for online content on March 28th. The paper announced its new business plan Thursday in a letter to its readers "It's an important step that we hope you will see as an investment in The Times, one that will strengthen our ability to provide high-quality journalism to readers around the world and on any platform." That plan allows online readers access to 20 free articles a month. Any more -- and you will have to buy one of the digital news packages: Either $15 bucks a month for website and mobile phone apps, $20 bucks a month for web access and iPad app, or $35 bucks for all of it. The Economist looked at the business plan and said -- 'huh?!'" "Why would a paper want to punish its most loyal readers ... while letting casual, low-value readers snack on its content without paying?" But a New York Times reporter argues back, telling Business Insider -- this is the best solution to a problem that's not going away. "You're talking about it as pay-wall, and we're talking in the context of a meter. I know everyone says, oooh, this is just semantics, but its actually true. When you go to the newstand, you like to flip through the magazine or the newspaper - whatever it is - first before you buy it. I think that's in large part - sort of how we're approaching it ...

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Keywords: newsy, newsy.com, new york times, paywall, online content, business plan, tablet devices, digital subscription, online readers, mobile phone apps, ipad app, twitter, facebook, new york times subscription, news consumers, multisource, tech news, video news

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